May 31, 2017 By Brad Phaisan
Today, OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. While previous announcements and case studies from OmniVirt have called out work with The New York Times, Time Inc, AOL, and many other traditional publishers to power 360° Video advertising for web inventory, with this announcement OmniVirt’s platform can be […]
May 18, 2017 By Brad Phaisan
Most 360° VR video players will require you to download an application to watch the content on your phone. With OmniVirt, we want to make accessing 360° VR Video easy. This is why we have built OmniVirt in a way that allows you to experience and share your 360°VR videos anywhere on the web, no […]
By Brad Phaisan
SAN FRANCISCO, April 4, 2017 – SpotX and OmniVirt announce today their partnership in powering 360° VR Campaigns for Brands. This partnership will bring OmniVirt’s 360° VR technology across all SpotX inventory, enabling marketers with the ability to distribute their 360°VR campaigns at scale. Distribution has been one of the largest pain-points in the VR market today […]
By Brad Phaisan
PALO ALTO, CA. – April 24, 2017 – Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by […]
May 17, 2017 By Brad Phaisan
Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. You […]
March 15, 2017 By Brad Phaisan
A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]
By Brad Phaisan
OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX. On March 8th, 2017, OmniVirt announced that it supported the first television network to promote and programmatically drive exposure to a 360 Video experience at scale to promote the new drama series titled, “Time After Time.”. Based on the novel […]
March 8, 2017 By Brad Phaisan
Chick-Fil-A, Universal Pictures, and Netflix launch 360° VR Video inside of Snapchat powered by OmniVirt Chick-Fil-A, Universal Pictures, and Netflix have leaned into Virtual Reality in their most recent advertising campaigns. And all of them looked to OmniVirt to power these experiences inside of Snapchat. At the end of last year, Snapchat announced its first […]
March 1, 2017 By Brad Phaisan
What was the campaign: Universal Pictures was looking at innovative ways to promote 50 Shades Darker and VP of marketing Leigh Godfrey lead the team behind the 360 video campaign that allowed viewers to become a part of the film, and experience a lavish 4-minute masquerade ball with their favourite couple. The reasons for choosing […]
February 27, 2017 By Brad Phaisan
It’s quite obvious that 360 videos have caught the attention of businesses and end users alike. Major platforms like Facebook and YouTube have been promoting it heavily and you can see everything from real estate ads to movie trailers using this technology to stay ahead of the competition curve. Being such an in-demand technology, surely […]
