Facebook’s VR subsidiary, Oculus, launched a 3D Photo Ad campaign in partnership with OmniVirt to promote its new VR headset, the Oculus Quest. The Oculus 3D banner adds depth and perspective, activated by moving the phone or scrolling.
Oculus converted its existing 2D assets into 3D by using a depth map and OmniVirt’s proprietary 3D ad rendering technology:
OmniVirt’s 3D Photo Banner platform provides marketers with the ability to convert their existing banners into 3D Photo Banners. The ads can be served using DSPs like DV360, The Trade Desk, Centro’s Basis, MediaMath, and more. To start your 3D Photo ad campaign:
- Contact us at firstname.lastname@example.org with your campaign details and 2D assets, or:
- Create your own 3D ad using our self-service tool