New OmniVirt Player & Ad Banner Design

November 1, 2016 By Brad Phaisan

New OmniVirt Player Design

You may have noticed a bit of a new look and feel. This week we began to roll-out our new design, which will inform our product going forward. We want to make sure that Omnivirt is the easiest place to host, distribute and promote your VR360° content. A clean and simple design that is intuitive […]


Filed Under:    Announcement

OmniVirt Helps Washington Post Power Virtual Reality Everywhere

October 19, 2016 By Brad Phaisan

Washington Post VR Everywhere

Last week, Lexus launched a VR360° exploration of NASA mission control on The Washington Post. You may be asking, why is this special? Many brands and publishers have been investing in Virtual Reality content creation, no? Well, to date, the solution has been to upload that experience into a native VR app, which creates an […]


Filed Under:    Case Studies, Virtual Reality News

OmniVirt Helps VICE launch “Three Sixty” Ad Product

September 6, 2016 By Brad Phaisan

Screenshot 2016-08-25 12.00.29

This Monday, VR/360° video ad startup, OmniVirt, launched a 360° execution on VICE.com. VICE’s new ad product, called “Three Sixty” launched today bringing the trailer for Beyond The Frame into VICE’s mobile and desktop ad inventory. This video series was created for the Samsung VR app on Samsung Gear VR. And, with this new ad […]


Filed Under:    360 video, Advertising, Announcement, Case Studies

OmniVirt Powers VR/360 ° Video on Twitter

August 15, 2016 By Brad Phaisan

360 video on twitter how-to

Last year, YouTube and Facebook both launched support for 360° video within their core app experiences. Up until now, the solution to run a 360° video on Twitter still required you to tweet a link to YouTube that usually resulted in the following experience. There must be a better way of doing this on Twitter, […]


Filed Under:    360 video, Case Studies

The New York Times Pushes Virtual Reality To Its Masthead

August 1, 2016 By Brad Phaisan

360 Video Ads on The New York Times Homepage

The New York Times continues to lead the publishing industry with its focus on Virtual Reality. Following up on its Grand Prixe victory at Cannes this year, The New York Times is now giving brands prime real-estate to showcase their VR/360° video to Times’ readers. Today, Infiniti launched a campaign on The New York Times […]


Filed Under:    360 video, Advertising, Announcement, Case Studies

OmniVirt Helps Power Virtual Reality Ads for The New York Times

July 26, 2016 By Brad Phaisan

OmniVirt - New York Times

Last Friday, The New York Times powered a 360° video experience on its own mobile website. By bringing content into mobile website, The New York Times was able to dramatically improve discovery of this content. Coming out of the NewFronts this year, it was clear that publishers were going all in on Virtual Reality, but […]


Filed Under:    360 video, Advertising, Announcement, Case Studies

Use 360° Video with MRAID

July 17, 2016 By Brad Phaisan

360 Video MRAID

Power 360° video across all MRAID inventory Promote your 360° videos from any Ad Exchange or Network that supports MRAID format Display 360° video for in-app banners and interstitial placements without leaving the app Self-serve platform available. Verify today with a sample tag on an MRAID test tool Get MRAID tag for you 360° video. […]


Filed Under:    360 video

Use 360° Video on Brightcove

By Brad Phaisan

Create VAST Tag - Grab AdsOptimalID

Power 360° Pre-Roll across all of your Brightcove managed inventory Embed 360° video in your default Brightcove tag settings. No setup change is required Serve 360° video on any Brightcove supported format, such as VAST, VPAID, or in-line display Self-serve platform available. Verify today with a sample tag on Brightcove Ad Preview tool With the […]


Filed Under:    360 video

360° Video via Ooyala

By Brad Phaisan

360 Video MRAID

Power 360° Pre-Roll across all of your Ooyala managed inventory Embed 360° video in your default Ooyala tag settings. No setup change is required Serve 360° video on any Ooyala supported format, such as VAST, VPAID, and in-line display Self-serve platform available. Verify today with a sample tag on Ooyala Ad Preview tool With the […]


Filed Under:    360 video

Create 360° Video VAST tag

July 9, 2016 By Brad Phaisan

Create VAST Tag - Grab AdsOptimalID

Power 360° video VAST across your preroll/VAST ad units 360 video pre-roll provider that supports mobile browser (iPhone, Android, iPad, Tablet) Support your existing video technology (BrightCove, Ooyala, Freewheel, etc.) Support standard VAST/VPAID/IMA ad tags It is hard to imagine a world where your YouTube video link doesn’t work on your device or your browser. […]


Filed Under:    360 video