December 13, 2016 By Brad Phaisan
Earlier this week, AOL and Huffington Post powered a 360° ad unit across Huffington Post media properties. Following Arianna Huffington’s announcement of AOL’s acquisition of RYOT Studios, a VR production company, the company later inked its first brand deal in the VR space with American Family Insurance.
Today, AOL in partnership with OmniVirt, a Virtual Reality and 360 Video ad platform, is powering these immersive content experiences for American Family Insurance through AOL’s ad tech stack.
Now, the content that RYOT studios is producing for American Family Insurance as part of the program can be accessed from any standard IAB ad unit across all O&O AOL media properties.
See a video capturing the experience here:
With VR device penetration set to grow this holiday season publishers and brands are continuing to invest in this new medium. However, distribution and scale remains a challenge for marketers. Expensive hardware and technology limitations requiring audiences to download a VR-app to experience branded content creates friction between this content and the audience it hopes to reach.
This execution with American Family Insurance demonstrates how a platform like OmniVirt with AOL’s massive scale can help power and distribute 360° video content anywhere on the web. One tap to virtual reality. No app, no headset needed.