OmniVirt Opens Monetization Platform to All Virtual Reality Apps

May 31, 2017 By Brad Phaisan

VR Ad Network for VR Apps

Today, OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. While previous announcements and case studies from OmniVirt have called out work with The New York Times, Time Inc, AOL, and many other traditional publishers to power 360° Video advertising for web inventory, with this announcement OmniVirt’s platform can be […]

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Power Virtual Reality Email Campaigns with OmniVirt

May 18, 2017 By Brad Phaisan

Virtual Reality Campaigns

Most 360° VR video players will require you to download an application to watch the content on your phone. With OmniVirt, we want to make accessing 360° VR Video easy. This is why we have built OmniVirt in a way that allows you to experience and share your 360°VR videos anywhere on the web, no […]

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SpotX Partners With OmniVirt to Power 360° VR Campaigns for Brands

By Brad Phaisan

Virtual Reality 360 Video Campaigns

SAN FRANCISCO, April 4, 2017 –  SpotX and OmniVirt announce today their partnership in powering 360° VR Campaigns for Brands. This partnership will bring OmniVirt’s 360° VR technology across all SpotX inventory, enabling marketers with the ability to distribute their 360°VR campaigns at scale. Distribution has been one of the largest pain-points in the VR market today […]

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JAUNT Taps OmniVirt to Extend Reach of its Advertiser Campaigns

By Brad Phaisan

Jaunt and OmniVirt Partner together

PALO ALTO, CA. – April 24, 2017 – Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by […]

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AR / VR for Marketers: Comparison and Case-Studies

May 17, 2017 By Brad Phaisan

AR for Markterer

Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. You […]

Filed Under:    Virtual Reality

What we’ve learned about VR ads after delivering 100 million impressions for brands

March 15, 2017 By Brad Phaisan


A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]

Filed Under:    Announcement

OmniVirt Powers Programmatic 360° VR Video Campaign for The New TV Series, “Time After Time.”

By Brad Phaisan

OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX

OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX. On March 8th, 2017, OmniVirt announced that it supported the first television network to promote and programmatically drive exposure to a 360 Video experience at scale to promote the new drama series titled, “Time After Time.”. Based on the novel […]

Filed Under:    Announcement, Case Studies

Brands Look to OmniVirt to Power VR Experiences Inside Snapchat

March 8, 2017 By Brad Phaisan

Snapchat 360 Video Ads

Chick-Fil-A, Universal Pictures, and Netflix launch 360° VR Video inside of Snapchat powered by OmniVirt Chick-Fil-A, Universal Pictures, and Netflix have leaned into Virtual Reality in their most recent advertising campaigns. And all of them looked to OmniVirt to power these experiences inside of Snapchat. At the end of last year, Snapchat announced its first […]

Filed Under:    Announcement, Case Studies

Case Study: OmniVirt Powers 360 Video Campaign for Universal Pictures Blockbuster, 50 Shades Darker

March 1, 2017 By Brad Phaisan

OmniVirt Network Powers Fifty Shades Darker Campaign

What was the campaign: Universal Pictures was looking at innovative ways to promote 50 Shades Darker and VP of marketing Leigh Godfrey lead the team behind the 360 video campaign that allowed viewers to become a part of the film, and experience a lavish 4-minute masquerade ball with their favourite couple. The reasons for choosing […]

Filed Under:    360 video, Advertising, Case Studies, Virtual Reality

So you have shot your 360VR Video, what next?

February 27, 2017 By Brad Phaisan

It’s quite obvious that 360 videos have caught the attention of businesses and end users alike. Major platforms like Facebook and YouTube have been promoting it heavily and you can see everything from real estate ads to movie trailers using this technology to stay ahead of the competition curve. Being such an in-demand technology, surely […]

Filed Under:    360 video, Virtual Reality