SpotX Partners With OmniVirt to Power 360° VR Campaigns for Brands

May 18, 2017 By Brad Phaisan

Virtual Reality 360 Video Campaigns

SAN FRANCISCO, April 4, 2017 –  SpotX and OmniVirt announce today their partnership in powering 360° VR Campaigns for Brands. This partnership will bring OmniVirt’s 360° VR technology across all SpotX inventory, enabling marketers with the ability to distribute their 360°VR campaigns at scale. Distribution has been one of the largest pain-points in the VR market today […]

JAUNT Taps OmniVirt to Extend Reach of its Advertiser Campaigns

By Brad Phaisan

Jaunt and OmniVirt Partner together

PALO ALTO, CA. – April 24, 2017 – Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by […]

AR / VR for Marketers: Comparison and Case-Studies

May 17, 2017 By Brad Phaisan

AR for Markterer

Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. You […]

What we’ve learned about VR ads after delivering 100 million impressions for brands

March 15, 2017 By Brad Phaisan

What-We’ve-Learned-About-Virtual-Reality-Advertising-e1489103032367

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]

OmniVirt Powers Programmatic 360° VR Video Campaign for The New TV Series, “Time After Time.”

By Brad Phaisan

OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX

OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX. On March 8th, 2017, OmniVirt announced that it supported the first television network to promote and programmatically drive exposure to a 360 Video experience at scale to promote the new drama series titled, “Time After Time.”. Based on the novel […]

Brands Look to OmniVirt to Power VR Experiences Inside Snapchat

March 8, 2017 By Brad Phaisan

Snapchat 360 Video Ads

Chick-Fil-A, Universal Pictures, and Netflix launch 360° VR Video inside of Snapchat powered by OmniVirt Chick-Fil-A, Universal Pictures, and Netflix have leaned into Virtual Reality in their most recent advertising campaigns. And all of them looked to OmniVirt to power these experiences inside of Snapchat. At the end of last year, Snapchat announced its first […]

Case Study: OmniVirt Powers 360 Video Campaign for Universal Pictures Blockbuster, 50 Shades Darker

March 1, 2017 By Brad Phaisan

OmniVirt Network Powers Fifty Shades Darker Campaign

What was the campaign: Universal Pictures was looking at innovative ways to promote 50 Shades Darker and VP of marketing Leigh Godfrey lead the team behind the 360 video campaign that allowed viewers to become a part of the film, and experience a lavish 4-minute masquerade ball with their favourite couple. The reasons for choosing […]

So you have shot your 360VR Video, what next?

February 27, 2017 By Brad Phaisan

It’s quite obvious that 360 videos have caught the attention of businesses and end users alike. Major platforms like Facebook and YouTube have been promoting it heavily and you can see everything from real estate ads to movie trailers using this technology to stay ahead of the competition curve. Being such an in-demand technology, surely […]

What Are 360 Video Ads And How To Get Started?

February 15, 2017 By Brad Phaisan

360 video burst into the scene in 2016. But what are 360 videos? Do they need a special camera? Is it expensive to create? Is it something I should be creating for my 2017 marketing strategy? We are often asked these questions from our clients, so we figured we would put together a little post […]

Top 5 Value Smartphone VR Headsets To Gift Your Valentine

February 10, 2017 By Brad Phaisan

It’s that time of the year again! And this is the first year that all major VR platforms will be on the market in a meaningful way. So if your special someone is someone who can’t wait to get their hands on new technology, these VR headsets could get you some serious brownie points without […]