What we’ve learned about VR ads after delivering 100 million impressions for brands

March 15, 2017 By Brad Phaisan

What-We’ve-Learned-About-Virtual-Reality-Advertising-e1489103032367

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]


Filed Under:    Announcement

OmniVirt Powers Programmatic 360° VR Video Campaign for The New TV Series, “Time After Time.”

By Brad Phaisan

OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX

OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX. On March 8th, 2017, OmniVirt announced that it supported the first television network to promote and programmatically drive exposure to a 360 Video experience at scale to promote the new drama series titled, “Time After Time.”. Based on the novel […]


Filed Under:    Announcement, Case Studies

Brands Look to OmniVirt to Power VR Experiences Inside Snapchat

March 8, 2017 By Brad Phaisan

Snapchat 360 Video Ads

Chick-Fil-A, Universal Pictures, and Netflix launch 360° VR Video inside of Snapchat powered by OmniVirt Chick-Fil-A, Universal Pictures, and Netflix have leaned into Virtual Reality in their most recent advertising campaigns. And all of them looked to OmniVirt to power these experiences inside of Snapchat. At the end of last year, Snapchat announced its first […]


Filed Under:    Announcement, Case Studies

Case Study: OmniVirt Powers 360 Video Campaign for Universal Pictures Blockbuster, 50 Shades Darker

March 1, 2017 By Ramya Menon

OmniVirt Network Powers Fifty Shades Darker Campaign

What was the campaign: Universal Pictures was looking at innovative ways to promote 50 Shades Darker and VP of marketing Leigh Godfrey lead the team behind the 360 video campaign that allowed viewers to become a part of the film, and experience a lavish 4-minute masquerade ball with their favourite couple. The reasons for choosing […]


Filed Under:    360 video, Advertising, Case Studies, Virtual Reality

So you have shot your 360VR Video, what next?

February 27, 2017 By Ramya Menon

It’s quite obvious that 360 videos have caught the attention of businesses and end users alike. Major platforms like Facebook and YouTube have been promoting it heavily and you can see everything from real estate ads to movie trailers using this technology to stay ahead of the competition curve. Being such an in-demand technology, surely […]


Filed Under:    360 video, Virtual Reality

What Are 360 Video Ads And How To Get Started?

February 15, 2017 By Ramya Menon

360 video burst into the scene in 2016. But what are 360 videos? Do they need a special camera? Is it expensive to create? Is it something I should be creating for my 2017 marketing strategy? We are often asked these questions from our clients, so we figured we would put together a little post […]


Filed Under:    360 video, Virtual Reality, Virtual Reality News

Top 5 Value Smartphone VR Headsets To Gift Your Valentine

February 10, 2017 By Ramya Menon

It’s that time of the year again! And this is the first year that all major VR platforms will be on the market in a meaningful way. So if your special someone is someone who can’t wait to get their hands on new technology, these VR headsets could get you some serious brownie points without […]


Filed Under:    360 video, Virtual Reality

Why VR360 Ads are Quickly Becoming the Best Content Marketing Strategy

February 2, 2017 By Ramya Menon

Why VR360 Ads are Quickly Becoming the Best Content Marketing Strategy

The past few years have been a constant revelation for the marketing and advertising industry with new avenues for branding coming up every few years. From buzzwords like digital, mobile, social, and content marketing, we now have the emergence of VR. Virtual Reality has created a whole new immersive relationship between the brand and the […]


Filed Under:    360 video, Advertising, Virtual Reality, Virtual Reality News

Top 6 Ways Companies Will Use Virtual Reality in 2017

January 30, 2017 By Ramya Menon

Uses of VR in different industries

This past year, virtual reality has made significant headway, evolving from a developer’s distant dream to something that is tangible and accessible to the consumer. Although the most common association with VR is gaming; brands, publishers, and organizations have made compelling executions to integrate VR into their marketing and brand strategy, becoming more present in […]


Filed Under:    360 video, Advertising, Virtual Reality, Virtual Reality News

OmniVirt’s Virtual Reality Trends for 2017: 360 Video, Headsets, Sports and more

January 27, 2017 By Ramya Menon

Virtual Reality in 2017, 360 Video, VR ads

In 2016, Virtual Reality transitioned from a futuristic product showcased in movies into something that could be bought on retail shelves for the holidays. While 2016 was the canvas for VR, the masterpiece is expected to emerge in 2017. Analysts are excited about 2017 for VR and are confident that the user base which is […]


Filed Under:    360 video, Virtual Reality, Virtual Reality News