March 20, 2016 By Brad Phaisan
Honda, one of the top 10 passenger car brands in the world, has chosen OmniVirt as its virtual reality content delivery partner. Honda recognizes that 360º virtual reality technology is a powerful tool to deliver engaging online content to consumers. The brand chose OmniVirt as its partner to bring VR technology to consumers during the Honda Civic launching event on March 11, 2016, at Royal Paragon Hall at Bangkok’s Siam Paragon center, one of the largest shopping centers in Asia.
OmniVirt has developed a cutting-edge 360º virtual reality platform which is ultra-easy to use on mobile and is ideal for large-scale consumer marketing events. During the event, Honda provided Google Cardboard VR viewing headsets to more than 1,000 participants, allowing this community of car enthusiasts to experience Honda’s virtual reality content on the OmniVirt platform together at the same time.
Honda used OmniVirt’s 360º virtual reality technology to engage each consumer by letting them try the new Honda Civic in VR. Each VR viewer raced a new Honda Civic against other racers at Chang International Circuit, Thailand’s first FIA Grade 1 Motor raceway which opened in 2014. While racing, players had the opportunity to appreciate the design of the Civic both inside and out — all without visiting a showroom.
After receiving Google Cardboard, participants simply used their Android or iOS phones to scan the QR code on the Google Cardboard packing box. The barcode directly links consumers to Honda’s 360º virtual reality content without installing any other applications or visiting any other mobile sites.
This successful VR consumer engagement program for the new Honda Civic also strengthened the overall Honda corporate brand by presenting Honda as an innovative leader in Thailand.
Ready to drive with us? You can experience the Honda Civic 360º virtual reality racing experience at Thailand’s Chang International Circuit motorway from your smart devices by visiting http://www.adsoptimal.com/civic360racing/.
More information about the company behind the technology can be found at https://www.omnivirt.com.
At OmniVirt. We drive VR consumer engagement.
OmniVirt is a 360º virtual reality technology service provider delivering 4 products and services:
1) the 360º Cross-Platform Player
2) 360º Cloud Service Provider
3) 360º virtual reality production
4) 360º virtual reality advertising platform